Elyfer Torres
Beatriz “Betty” Aurora Rincón Lozano

Betty is a young Latina in New York who, rejected in multiple jobs, accepts one below her qualifications in the fashion industry. Amid the glamor and business, the war between the pretty and the ugly, Betty grows and faces the biggest challenge of her life: love.
Armando takes over from his father as CEO and needs a secretary. He is shocked to realize that the woman he chose is not what he expected.
Betty starts her first day off on the wrong foot when Armando's girlfriend Marcela explodes after learning that she helped her fiancé lie.
After Betty comes back to work, Patricia tries to get her out of the way. Marcela gets a surprise while Daniel sabotages an order for V&M.
Armando asks Betty to fix his business plan, but she uses the opportunity to suggest that Patricia do it. Ricardo has a passionate night.
After her success with the board, Daniel is impressed with Betty's skills and he makes her an offer. Armando learns that his business plan is flawed.
Nacho declares his love for Betty, but she's disappointed when she discovers his true intentions. Armando tricks Hugo and Patricia allies with Mata.
Armando likes Betty's work and wants to show his appreciation. Hugo introduces his boyfriend. Patricia and Mata plan to steal Betty's computer.
Armando gets into trouble and asks Betty to do his dirty work. Sofía is under arrest, and Betty falls into a trap laid by Patricia, Mata and Rony.
Armando knows Daniel is behind the computer damage but now he wants to know who helped him. Meanwhile, Betty gets a promotion.
The CEO of Fabrics by Me offers Betty a lot of money if she convinces Armando to invest in his business. Sandra has a secret. Patricia receives money.
Daniel has what he needs to take Armando down, and accuses Betty of being a con artist. The CEO of V&M makes a surprising decision.
Armando is focused on keeping V&M moving and forms a parallel business in case the collection is a failure. Nicolás invests in the stock market.
Armando launches his first luxury collection with low-quality fabrics, thinking no one will notice. Hugo and Marcela quit; Daniel gets good news.
All of the V&M managers go to Miami and Armando leaves Betty in charge, but Marcela humiliates her. Daniel blackmails a buyer.
Betty's first day as boss is a mess and she has to make an important decision that puts V&M's future at risk. Ricardo gets into trouble.
Hugo goes crazy when he finds out that his work ended up in a discount store. Armando and Marcela come back to New York; BAR Fashions turns a profit.
His hands tied, Armando makes a drastic decision that could cause him to lose the family business. Meanwhile, Hugo returns to the company.
Betty becomes sad when she sees something on TV. Ricardo realizes how uncomfortable he is and finds out a secret. Aura María and Patricia argue.
Betty is falling in love with Armando. To get him out of her head, she goes out with Aura María. Hugo deludes himself about his wedding.
V&M's designer delivers the new collection and Armando has to keep his end of the bargain. Betty lies to her father; Jenny gets away with something.